If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits.
The convenience of ecommerce isn't everything to every customer; being able to browse merchandise from the living room couch is just one part of what makes an internet storefront successful. To reach the 51% of people who do prefer buying online, you also need to give your audience clear, eye-catching photos of your products, or these visitors aren't likely to have confidence in your offerings -- confidence they can get by walking into a store and seeing the item in person.
